©TélécHArGEr. Analyzing Social Media Networks with NodeXL: Insights from a Connected World PDF par Morgan Kaufmann

This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises

The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube

Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information

Retrouvez Analyzing Social Media Networks with NodeXL: Insights from a Connected World et des millions de livres en stock sur Achetez neuf ou d'occasion - Analyzing Social Media Networks with NodeXL: Insights from a Connected World - Hansen, Derek, Shneiderman, Ben, Smith, Marc A. - Livres